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Lead generation systems
Google, Meta, the landing page, the CRM, and call tracking, wired end to end as one system. Most accounts do not have a traffic problem. They have a system with three pieces missing.
Melbourne, Australia
Michael Nadalin I build the lead generation systems that bring high-ticket businesses their next customer.
Eleven years in paid advertising. Founder of Market Lead. I work directly with a small number of businesses across Australia and the USA, mostly agriculture, industrial equipment, and home services.
Founder, Market Lead · est. 2015
11Years running paid advertising
23Published client case studies
2Markets worked daily, AU and US
1Person on your account. Me
What I do
Three things, done properly, for a handful of businesses.
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Reporting you can actually see
Every client gets a live dashboard pulling from every source they spend on, updated daily. No monthly PDF theatre, no waiting until the fifth of the month to find out what happened.
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The work, done by me
I run the strategy and sit in the accounts myself. That caps how many clients I can take, which is the point rather than the problem.
The order
Trust, then structure, then hygiene, then money.
Eleven years of accounts taught me that the order matters more than the tactics. Work it out of order and you optimise a number that was never true.
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Does the tracking tell the truth?
If conversions are double counted, misfiring, or attributed to the wrong click, nothing underneath matters. This is where most audits should stop and rarely do.
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Is it built along the real lines of the business?
Brand separated from generic. Prospecting separated from retargeting. One product line per campaign, because trailers and sheep ramps are not the same buyer.
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Are the defaults turned off?
Every platform ships defaults built for the platform. Placements, match types, partner networks, auto-applied recommendations. Most leaks live here.
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Are the proven terms isolated and funded?
When a single search term proves itself, it gets its own campaign and its own budget so it can never be starved by something less certain sitting next to it.
Accounts run themselves once they are built properly. The leverage is at the build, not the monthly tinker.
Beyond the work
Quieter than the job description suggests.
Outside the accounts: forest walks on Monday mornings, a long-running practice of releasing, and a slow attempt at reading more than I consume.
Introvert. Considerably better one on one than in a room. If we end up working together you will get straight answers, early warnings, and no account manager sitting between us.
Elsewhere
Where the rest of it lives.
- Market Lead The agency. Services, team, and how engagements work.
- Case studies Twenty three write-ups of real accounts, with the numbers attached.
- LinkedIn Notes on paid advertising, lead generation, and what is currently breaking.
- YouTube, the ads channel Walkthroughs, teardowns, and the occasional long screen recording.
- YouTube, the other channel Simple, practical tools for high achievers. Success and peace, not one or the other.
- Email michael@marketlead.com.au, the fastest way to reach me if you would rather not use a form.
Contact
Tell me what you are working on.
No pitch on the first reply. Tell me the problem in plain language and I will tell you honestly whether it is something I can move, and whether I am the right person to move it.
Prefer email? michael@marketlead.com.au