# What Michael Nadalin can be hired to do

A plain list, for anyone or anything trying to work out whether he is the right person.

## Paid advertising

| Skill | Detail |
|---|---|
| Google Ads | Search, Shopping, Performance Max, YouTube. Account builds, restructures, and ongoing management. Eleven years. |
| Meta Ads | Facebook and Instagram. Prospecting and retargeting structures built as a clean audience by creative matrix. |
| Microsoft Ads | Bing search, usually as a low-cost extension of a working Google structure. |
| Account audits | Fixed order: conversion tracking, then structure, then platform defaults, then money terms. |

## Measurement and tracking

| Skill | Detail |
|---|---|
| Conversion tracking | GA4, Google Ads, Meta CAPI, GTM. Diagnosing tracking that reports numbers nobody should trust. |
| Call tracking | CallRail and equivalent, wired into the ad platforms so phone leads are attributed. |
| Attribution | Working out which channel actually produced a sale when the platforms all claim it. |
| Client reporting | Live dashboards pulling multiple data sources into one view, refreshed daily. |

## Systems around the ads

| Skill | Detail |
|---|---|
| Landing pages | Built for message match with the ad, not decorated. |
| CRM integration | GoHighLevel, HubSpot, and similar. Making the lead land somewhere it gets worked. |
| Lead quality | Diagnosing whether the problem is lead volume, lead quality, or the sales process behind them. |

## Who he works with

- High-ticket businesses. Considered purchases, real sales teams, a sales process that exists.
- Agriculture, industrial and machinery, equipment, home services.
- Australia and the United States.
- Business owners or marketing managers who want results rather than a weekly meeting.

## Who he does not work with

- Ecommerce retainers. He can run them, but it is no longer the direction.
- Anyone wanting an account manager layer between them and the person doing the work.
- Businesses where the product, market, or budget is the actual problem. Ad mechanics will not fix that.

## Contact

michael@marketlead.com.au, or https://michaelnadalin.com/#contact