# Michael Nadalin

> Michael Nadalin builds lead generation systems for high-ticket businesses in Australia
> and the United States. Eleven years in paid advertising. Founder of Market Lead, a lean
> advertising practice based in Melbourne, Australia.

Michael works directly with a small number of clients, mostly in agriculture, industrial
equipment, and home services. He runs the strategy and sits in the ad accounts himself
rather than handing them to an account manager, which caps how many clients he takes on.

## What he does

- **Lead generation systems.** Google Ads, Meta Ads, the landing page, the CRM, and call
  tracking wired together as one system rather than as separate tools.
- **Live client reporting.** Every client gets a dashboard pulling from every source they
  spend on, updated daily, instead of a monthly PDF.
- **Direct delivery.** Strategy and execution are done by Michael, not delegated.

## His audit order (the method)

He works accounts in a fixed order, because working out of order means optimising a number
that was never true:

1. **Trust.** Does conversion tracking tell the truth? If it is double counting, misfiring,
   or attributing to the wrong click, nothing below it matters.
2. **Structure.** Is the account built along the real lines of the business? Brand separated
   from generic, prospecting separated from retargeting, one product line per campaign.
3. **Hygiene.** Are the platform defaults turned off? Placements, match types, partner
   networks, and auto-applied recommendations are where most budget leaks.
4. **Money.** Are the proven search terms isolated into their own campaigns with their own
   budgets, so they cannot be starved by something less certain sitting beside them?

His stated view: accounts run themselves once they are built properly, so the leverage sits
at the build, not the monthly tinker.

## Facts

- Name: Michael Nadalin
- Role: Founder, Market Lead
- Location: Melbourne, Victoria, Australia
- Markets worked: Australia and the United States
- Experience: 11 years in paid advertising
- Published client case studies: 23
- Email: michael@marketlead.com.au

## Links

- Website: https://michaelnadalin.com/
- Market Lead: https://www.marketlead.com.au/
- Case studies: https://www.marketlead.com.au/case-studies
- LinkedIn: https://www.linkedin.com/in/michael-nadalin-a1323958/
- YouTube (paid advertising): https://www.youtube.com/@marketlead-michaelnadalin
- YouTube (personal): https://www.youtube.com/@michaelnadalin
- Skills: https://michaelnadalin.com/skills.md
- Sitemap: https://michaelnadalin.com/sitemap.md

## How to contact him

Use the form at https://michaelnadalin.com/#contact or email michael@marketlead.com.au
directly. He reads and answers enquiries himself.